Started in early 2017 in New Orleans, Louisiana – Hannah, owner and creator of Hearth and Crow (and Admin over The Punky Mom Family and Witchy Moms group) wanted to share her amazing, Pagan, witchy art with the world. Inspired by pagan and occult themes in lyrics and music, Hannah’s artwork is incredibly unique with spell candles, tarot cards, witch kits and more being sold online. Beautifully crafted, Hearth and Crow offers something to all. With Halloween just around the corner, the All Hallows Eve Cauldron Candle or All Hallows Witches Ball could be exactly what you’re looking for.
When was your company founded and where are you based? I opened Hearth & Crow in February of this year, and I’m based in New Orleans, Louisiana.
How many are involved in your small business? I personally make or source all of the products in the shop. I definitely seek feedback from my husband and teenage son though. They’ve been really encouraging, and I value their opinion.
What inspired you to start your own company? After I moved to New Orleans with my family, I took a break from painting, and shifted my focus to candle making, sewing, upcycling vintage, and assemblage art. Eventually, I realized that I missed sharing my art and creativity with the community, so I opened Hearth & Crow. It has been a great outlet and an amazing way to connect with other pagans, witches, and spiritually minded people.
Did you have a background in business prior to starting your company? Yes, I’ve been in business management for about 10 years. I was also involved in my local art community for a number of years doing everything from showing my own artwork in galleries and shows to organizing events,curating art shows, and running a weekly art market.
Did you run into any problems or resistance while launching? Sure! The biggest challenge was sorting out shipping related issues. I’ve made a lot of improvements from sourcing recycled packing materials to reducing the overall amount of packaging needed to ship items safely.
How do you get the most out of your day? Balancing a full-time job, family, and running a small business requires a lot of organization and time management. Most of the creative process happens in the evenings and on weekends, and I use my lunch breaks during the week to ship orders. I also utilize the notes section on my phone for moments when I get an idea, but I’m in line at the coffee shop or at the bank or some other inconvenient place. Those sparks of inspiration are easily lost, so I make a point to write them down.
How is your family a part of your business choices? I hope that Hearth & Crow, and any other creative projects I’ve been involved with in the past, inspire my kids to do things they’re passionate about while also giving them an appreciation for the amount of time, energy and dedication that goes into it.
What music inspires you? My two favorite musicians are Tori Amos and Rufus Wainwright. I also like to find musicians who weave pagan and occult themes into their lyrics without being too obvious, or the juxtaposition of upbeat music and dark lyrics. I’m inspired by complexity. Tori Amos’ new album, Native Invader is everything right now.
What is your favorite thing to do when you are not working? A perfect day would involve coffee, antiquing, record shopping, lunch somewhere low key, and probably some Netflix in the evening. My husband and I love taking day trips to some of the little towns in Louisiana and Mississippi, as well.
What do you see in the future for your shop? I’m so grateful for the success and support Hearth & Crow has had so far this year. Once I get through the busy season during fall and winter, I’ll be ready to look at the next phase for the shop.
Check out Hearth and Crow on the following:
Etsy Shop: https://www.etsy.com/shop/HearthandCrow
Hannah has kindly offered Punky readers a discount on her shop
Discount code: 10% off with code mamagang10